How to handle rejection in business?

Did you ever get a scathing email from somebody who opted in on your own newsletter? I have and it is not pretty. Rejection hurts even though its not personal.

They are rejecting your offer and what you said but not you. You are not a bad person and sometimes you make bad decisions but you are generally good and YOU KNOW IT.

How do you deal with it? You delete them from your inbox. Thats it. If they asked to unsubscribe then you honour it and do so. Remember there are many reasons people will unsubscribe and very little had to do with you. They may feel frustrated with the internet or their boss, spouse or tired of a full inbox everyday.

Its part of the business and it can be survived provided you do not reply, ever. And you focus on those who wish to learn more.

I thought you might need to be reminded that you are a good person despite what everybody says when they reject your offers.

Comments or your own personal experiences will be appreciated.